Corporate Responsibility


As the world’s leading Manufacturer & Exporter of Badges, Uniform Accessories & Accountrements, and more Company, it’s our mission to enhance the Elegance and safety. And because of our size and our importance for global trade, we have a special responsibility. To our employees, society and the environment.

That’s why, as part of our Strategy 2020, corporate responsibility plays a key role in our overall business strategy. We call this “Living Responsibility”. It’s our approach to creating economic, social and environmental value for our stakeholders and the planet. And it drives us towards our goal of becoming a benchmark for responsible business practices. Our commitment to this vision is reflected in three key pillars below.

Climate-neutral shipments transported

Efficiency-enhancing technologies in

our production line 

Electricity from renewable energy sources

Our Responsibility Efforts

We’re committed to our corporate citizenship activities, responsible business practices and our shared value proposition. That’s why we introduced our environmental protection program, Green Pakistan. And our efforts don’t stop there. Thanks to our nation reach and presence in almost every part of country, we’re in a unique position to help with societal needs. As part of our Green Pakistan program, we cooperate with leading national organizations to improve the education of children and young people. And we also support the disaster management efforts with comprehensive prevention measures. We help ready for natural disasters, and we offer quick and efficient support in the event of a disaster.

"From now until 2030, our mission will be to drive our business toward
zero emissions in production. We are setting the standard for the future of
the production sector and doing our part to help the world community
reach its goal of limiting global warming to less than two degrees Celsius."


Foundations of Our Engagement

Responsible Business Practice

Following our goal to become a benchmark for responsible business practice, we ensure that our

business operates in accordance with applicable laws, ethical standards and international guidelines.

Corporate Citizenship

The goal of our corporate citizenship program is to make a positive contribution to society

and the environment – based on our company’s core skills and our employees’ expertise.

Shared Value

The Shared Value proposition drives all our efforts to contribute to society and

the environment, while at the same time contributing to the success of our business.